Websites & Visibility Built for Trades

Word of mouth still matters — but these days, the first move is a Google search, or a question typed into ChatGPT. We build websites and search strategies that help trade businesses get found, get trusted, and get the call.

Services & Pricing Guide

Web design. Search visibility. AI-ready from the ground up.

Willis Digital builds and optimises websites for Sunshine Coast and South East Queensland businesses — and increasingly, for businesses right across Australia. Three things, done properly: WordPress development, SEO, and GEO (Generative Engine Optimisation — getting found by AI search tools like ChatGPT, Gemini, and Google AI Overviews).

No bloated packages. No jargon. Just the work that gets your business found — by people and by AI.

Pricing Guide

Every trade business is different, so every quote is too.

The guide below shows what’s typically included at each level, so you can get a feel for scope and investment before we talk. Think of it as a starting point — during your free consultation, we’ll scope the details around your business, your service area, and what you actually need. Nothing here is locked in.

Foundations

For tradies who need a solid, professional presence without the bells and whistles.

from

$2,000

Build

from

For tradies ready to actively generate leads, not just look legitimate.

Extension

from

For tradies expanding service areas, adding crews, or wanting to dominate their patch.

How it works

1. Free consultation

We talk about your business, your goals, and where you’re losing visibility.

2. Proposal

A clear, itemised quote. No surprise costs.

3. Build or optimise

We get to work, keeping you updated at every stage.

4. Handover and ongoing support

training, reporting, and optional ongoing packages.

Organic growth packges – no paid ads

SEO — Search Engine Optimisation

Getting your business to the top of Google, for the searches that actually bring you customers.

What’s included:

Keyword research specific to your industry and location
On-page SEO — titles, meta descriptions, headings, internal linking
Local SEO — Google Business Profile optimisation, local citations
Technical SEO — site speed, indexing, mobile usability, schema markup
Content strategy and blog copywriting
Monthly reporting in plain English — no confusing dashboards

AI Optimisation

The next frontier of search. GEO makes sure your business shows up when people ask AI tools directly — “who’s the best [service] near me,” answered by ChatGPT, Gemini, Perplexity, or Google’s AI Overviews, not just a search results page.

What’s included:

AI-crawler accessibility audit (making sure bots like ChatGPT and ClaudeBot can actually read your site)

FAQ content structured for AI citation

Structured data / schema markup (FAQPage, LocalBusiness, Service)

Entity-rich, fact-dense page content AI tools can quote directly

Ongoing monitoring as AI search evolves

Frequently asked questions

What’s the difference between GEO, AEO and AI SEO?

They’re different names for largely the same thing. Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) are used interchangeably across the industry, and both are sometimes shortened to AI SEO. All three describe optimising your content so AI platforms like ChatGPT, Google AI Overviews and Perplexity cite your business as a trusted answer.

Do I need AI Optimisation if I already do SEO?

Not necessarily right away, but AI-driven search is growing quickly. Businesses that structure their content for AI citation now are positioned to be recommended as more people search this way.

How long does a WordPress website take to build?

Most business websites take between four and eight weeks from initial consultation to launch, depending on the number of pages and features required.

Do you work with businesses outside the Sunshine Coast?

Yes. While most clients are based on the Sunshine Coast and in South East Queensland, Willis Digital works with businesses Australia-wide.

Is there a minimum contract for SEO or GEO services?

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Ready for a website — and a search strategy — that actually works for your business? Get in touch for a free, no-obligation quote.

SEO

Utilise our valuable experience and proven strategy to get the best possible organic search results for not just your brand, but all relevant search queries.

GEO / AI Optimisation

As search technology evolves, the way people find your business is shifting from static keyword results to AI-synthesised, conversational answers. Implementing a Generative Engine Optimisation (GEO) strategy ensures your business becomes the trusted, authoritative source for your industry and region.

Strategy

Adapt and thrive! The digital world is ever evolving and we specialise in forming strategies that work to incorporate all your platforms and channels to work coherently for fantastic outcomes.

Ecommerce

We build high-performance ecommerce selling platforms that drive revenue, convert visits to sales and ensure a great user experience for your customers.

Social Media

Boost your presence in the hands of the consumer with targeted and effective social media ad campaigns. Funnel sales from your socials to convert on your website! Make every post count! Engage your audience with structured and meaningful social media management across all your platforms.

Creative

Thumb-stopping creative design that drives conversions! Our attention-grabbing graphics, copy and campaigns will have your audience engaged and clicking through to your account, store or site.

We deliver innovative digital solutions, unlocking new opportunities to grow your brand and scale your business. Through communication, strategy and clever creative, our approach focuses on generating genuine results and peak performance for our clients.

We focus on meaningful and structured campaigns, customised and curated to your business’ audience, targets and goals.

Innovation and experience

Energy and ideas

A skilled creative and technical specialist who understand both people and business. A problem solvers, challenge lovers, creative thinkers who has been helping clients by pouring ideas and energy into their businesses for over 17 years.

We collaborate and take all ideas into account. We welcome client ideas and our communication is open and transparent. Approaching projects with an open mind means fresh ideas and creativity can keep rolling in.

We build powerful websites designed to perform and scale with your business

WordPress Websites

At the centre of your digital presence is your website! We build high-performance WordPress websites that convert. Funnel your leads into a high quality website that is purpose built to grow your business and scale with your brand.

Web Design

Our website design incorporates the ultimate UX, SEO capabilities, mobile optimisation, and maximum conversion strategy, plus they look awesome! From a landing page to a full on ecommerce operation – we ensure your website works harder than you do.

E-commerce

We build high-performance ecommerce selling platforms that drive revenue, convert visits to sales and ensure a great user experience for your customers.

SEO

Utilise our valuable experience and proven strategy to get the best possible organic search results for not just your brand, but all relevant search queries.

What's next?

Request a proposal

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integrity

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learning, opportunities

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growth, scale, measure

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ecologically friendly approach or long-term brand building?

setting targets and celebrating successes

planning, forward thinking, beyond

permission to fail (I’ll explain), expectations

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magic

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return on investment

experience

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Changing habits

Influence

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